Annual report broken down into short segments on social media
DEARBORN – Mayor John O’Reilly Jr. is trying something different with his 2017 State of the City Address, changing formats to match people’s busy lives and to reach them where they are already getting a lot of their news — on social media.
Rather than hosting a formal ceremony to present the annual address, O’Reilly will be roll out his report to the community over five nights, Feb. 12 to 16. The short segments will be shown on the city’s Facebook page and on CDTV, the government access cable channel. They can also be viewed at www.cityofdearborn.org.
The segments will begin at 7 p.m. each night starting Feb. 12, and concluding on Feb. 16.
Each 10-minute topic reflects the top areas of interest to residents, and where the most city resources are directed: the Fire Department (Feb. 12), Police Department (Feb. 13), Economic Development (Feb. 14), Neighborhoods (Feb. 15) and the Vision for Positioning the City for a Bright Future (Feb. 16).
“As usual, so many great things are happening in Dearborn, and we want people to learn about all of them,” O’Reilly said. “But I felt in the past that the formality of a State of the City presentation was a bit of an obstacle for some people, and not convenient for people to get the information they were looking for.
“To me, the messages are more important than a ceremonial event, so I want to make it as easy as possible for residents to tune into what interests them. Our new approach seems a better way to do that.”
The city’s Facebook page is a public page, and viewers do not need to be signed up for Facebook to watch the State of the City segments.
For those who prefer a traditional TV experience, CDTV is channel 12 on Comcast Cable and channel 10 on WOW.
A detailed printed report on Dearborn’s progress in 2016 also can be found at www.cityofdearborn.org.