By ZEINAB NAJM
DEARBORN — The Adoba Hotel Dearborn/Detroit is going through its second name change in less than a month.
The hotel will now be named the Royal Dearborn Hotel & Convention Center with new branding and logo to complete the change.
The latest name has a one-word difference from the previous name on which ownership agreed, Regency Dearborn Hotel & Convention Center on May 20.
The reveal for the Regency name was set to occur on June 11.
The hotel — originally know as the Hyatt Regency-Dearborn — was built in 1976 and has gone through multiple owners since then.
“Lawyers from Hyatt Corp. sent ownership a letter stating that they had an agreement with previous ownership not to use names similar to the Hyatt,” Lodging Host Hotel Corp. CEO Kevin Hilchey said. “We didn’t think the Regency name infringed on that agreement.”
Current owners, Royal Realties, purchased the hotel in 2011 for $10 million and became its new owner.
The Hyatt name remained until 2012. When the company couldn’t agree on a new management agreement, the name was changed to Adoba Hotel Dearborn/Detroit.
“Royal had just gotten through a lawsuit with the former management and owners,” Hilchey said. “Royal didn’t want to go through that again so they agreed to change the name.
Changes are under way to update the hotels from the Regency Dearborn Hotel & Convention Center to Royal Dearborn Hotel & Convention Center.
“We’re currently working on making the name change on search engines and travel websites,” Hilchey said. “We are also getting bids to have the signs redone.”
(Zeinab Najm can be reached at firstname.lastname@example.org.)