Lions’ program promotes healthier eating

By GABRIEL GOODWIN
Sunday Times Newspapers

ALLEN PARK — The Fair Food Network provides eligible families with the opportunity to “double up” on the money spent to buy more fruits and vegetables while at farmers markets and some grocery stores in the area.

The Detroit Lions announced their partnership with the Ann Arbor-based company, which offers families the opportunity to receive an additional $10 to purchase Michigan-grown produce Tuesday. Lions fans, who receive benefits from the Supplemental Nutrition Assistance Program, will be eligible to win tickets to the Thanksgiving Day game against the Green Bay Packers.

“The Lions are team players in every sense,” said Oran Hesterman, president and CEO of Fair Food Network. “Their commitment to vulnerable families shows how much they care about our community — both on and off the field.”

Eligible families will be able to shop at three participating Detroit grocery stores — Metro Foodland, 18551 Grand River Ave., Mike’s Fresh Market, 14383 Gratiot Ave., and Honey Bee Market, 2443 Bagley Ave. — to win the Thansgiving Day ticket package, but can “double up” their money spent on fruits and vegetables at most local farmer’s markets.

The grand prize winner will receive four club seats and sideline passes, a parking pass, and VIP brunch at the Hall of Legends inside Ford Field. The second place and third place winners will receive an official NFL football signed by Lions safety Glover Quinn and a Nike Lions Legend Icon T-shirt, respectively.

Farmers markets participating in the Double Up food program are Wyandotte, Lincoln Park, Canton Township, Wayne, and Westland. The program offers families, who receive SNAP benefits, a $10 Double Up Food Bucks Reward Card to buy additional local-grown produce sold at the market.

“Partnering with organizations that improve access to fresh fruits and vegetables is a key component of our Living for the City initiative,” said Detroit Lions President Tom Lewand. “Fair Food Network’s Double Up Food Bucks program is a great incentive that helps educate and provide healthy food options for SNAP-eligible Michigan residents.”

The sweepstakes is part of the Lions’ Living for the City initiative, which is aimed at improving the living standards of communities surrounding Detroit. The initiative focuses on the healthy eating, physical fitness, housing, public transportation, and public transportation.

Wyandotte Farmers’ Market, at the corner of First and Elm streets, is held noon to 6 p.m. Thursdays and ends Oct. 3. Wayne Farmers’ Market, 3355 S. Wayne Road, is open 3 to 7 p.m. Wednesdays. Canton Farmers’ Market, 500 N. Ridge Road, is held 9 a.m.-2 p.m. Sundays until Oct. 20. Westland Farmers’ Market, 36601 Ford Rd., is open 3 to 7 p.m. Thursdays until Oct. 24.

(Gabriel Goodwin can be reached at ggoodwin@bewickpublications.com.)

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