Planet Fitness teams with ‘Biggest Loser’

Planet Fitness, the gym franchise known for its Judgement Free Zone atmosphere and friendly prices, has entered a brand partnership with “The Biggest Loser,” the NBC reality show that airs at 8 p.m. Tuesdays.

During the season, contestants will work out on Planet Fitness gym equipment at The Biggest Loser ranch in Calabasas, Calif. In some episodes throughout the winter and spring, contestants will work out at Planet Fitness gyms near their homes, under the guidance of Planet Fitness trainers.

“We’re thrilled to be associated with ‘The Biggest Loser’ and proud to have the opportunity to help the show’s contestants on their journey toward improving their health and changing their lives,” said Planet Fitness co-founder and chief executive Michael Grondahl. “Planet Fitness is the one gym where all people — no matter their fitness level — will find a comfortable and non-intimidating atmosphere to pursue their goals.”

Recently, NBC film crews were on site at Planet Fitness clubs in Lansing and Westland to shoot scenes for the upcoming season.

“It’s exciting not only to be associated with ‘The Biggest Loser’ program, but to actually have our club participate in the filming of the show,” said Bryan Rief, a Michigan franchisee whose company owns and operates nine Planet Fitness clubs in the Detroit area.

“The Biggest Loser,” which debuted on NBC in 2004, attracts nearly 7 million viewers a week.