Pure Michigan ads get governor’s support

Photo by Daniel Heraty

Gov. Rick Snyder shakes hands Thursday with The Henry Ford President Patricia Mooradian after signing a bill continuing the Pure Michigan advertising campaign.

Times-Herald Newspapers

DEARBORN – At the Henry Ford Museum Thursday, Gov. Rick Snyder signed a bill that will continue the Pure Michigan advertising campaign.

The bill will allocate an additional $10 million for the Pure Michigan budget, which would increase the total to $25 million, according to published reports.

Snyder said tourism is an important part of Michigan’s future, adding that the program has been a success but needs consistent funding, which will allow for better campaigns and smarter use of money.

“That’s what this was all about,” he said. “Let’s continue the path of success that we started, but let’s make sure we can go forward … and think strategically about Michigan’s future.”

Snyder said the campaign has been one of the most successful ventures Michigan has developed since its inception in 2006. He said the advertisements, featuring the voice of Michigan native Tim Allen, have brought in over 7 million people, as well as over $2 billion in commerce.

Snyder thanked state Reps. Wayne Schmidt (R-Traverse City) and Frank Foster (R-Pelston), as well as state Sen. Geoffrey Hansen (R-Hart), who were in attendance. He said they were instrumental in getting the bill through the Legislature.

“Because of their efforts, we moved promptly and efficiently,” he said.

Patricia Mooradian, president of The Henry Ford, thanked Snyder for continuing to support the Pure Michigan Ads.

“I … extend thanks to Gov. Snyder,” she said, “for his unwavering support for full and sustainable funding for the award-winning Pure Michigan campaign.

“Leaders keep their promises, and our entire industry is most grateful to you.”

(Contact Daniel Heraty at dheraty@bewickpublications.com)